Genius Advertising is an advertising company offering a wide array of qualitative communication solutions in various media extending right from the print to the internet. The creative ideas in working with various media, both in print and electronic, has bestowed us with perfection and quality. The combination of marketing strategy, out of the box design creates a strong synergy that enables us to offer you the best in terms of ensuring a brand recall. 

At Genius we offers a cost effective, consultative, creative, and customer focused approach allowing the client to make sure their product is always one step ahead of the competition. We specialize in complete design, printing and publishing making your company look its birthday best. 

Genius Advertising – The Process  

Research  

 Any creative idea that works in the marketplace has to be substantiated by an incisive understanding of the competition. Research and analysis is the key towards this. Our research wing gathers critical data and processes it, cutting through reams of information to arrive at the platform from where the strategic leap is planned.

Strategy  

 The strategy is the foundation of any advertising campaign. The unseen link between the communication and its intended target group. Many an advertising dollar has been wasted due to wrong strategic thinking. Precisely why we invest so much talent and man-hours for this all important tool of advertising

The Creative Process  

 The  product breathes life into a strategy. It gives it form and meaning. Transforming it from a science to an experience for the consumer is where advertising succeeds. Because benchmark creativity is all about capturing the essence of life and expressing it in an unexpected, humorous or surprising manner. Our creative process is a glove-in-hand co-ordination between the strategic and media teams, thus what emerges is not creativity for its own sake, but a matured, well thought out expression that probes the mind of the target and leaves a lasting impression. So, in the final analysis what matters is not whether an idea is the sharpest, the wackiest or the edgiest. What matters is whether its purpose was achieved.

Media planning  

 In its broadest term any vehicle of communication is media. The mix comprises of press, electronic, outdoor, interactive, below the line and unconventional media. Our planners are equipped with the right kind of information to plan your communication effectively. Giving you the desired impact by talking to the people you want your brand to talk to. 

Web Design and Development  

Your website is the interface between your business and your customers. With the competition of a global market place, simply having a web site is no longer enough. Your web success directly depends on the experience and talents of your design team. We specialize in producing creative and effective websites providing you with worldwide exposure at reasonable costs.

Want your website to convert visitors to customers? 

A poorly designed web site will not perform, even if you have a great product or solutions to offer. Contact us to find out how we can help you get started on redesigning your website. 

Website Maintenance

We will suggest you an affordable website maintenance solution after completion of the development work. Regarding the monthly maintenance and a long-term relationship. 
 

Website Promotion / Search Engine Optimization

We are specialized in Search Engine Placing and Search Engine Optimization of Websites. Almost 80% of traffic on the net is generated through Search Engines. Search Engine ranking is a cost effective and efficient site promotion method. Just submitting your site is not enough to get search engine traffic. Your site should be optimized for Higher Search Engine Ranking.

Search engine optimization is a must to become successful in today's competitive e-commerce industry. Our knowledge of search engines keeps up with the ever-changing search engines criteria. Our professional consultants show you the way to be successful in e-commerce with live examples. 
 

Print Solutions 

Web-to-print, also known as Web2Print or remote publishing, is a commercial prepress process that bridges the gap between digital content online and commercial print production. This process allows a print house, a client, and possibly a graphic designer to create, edit, and approve computer-based online templates during the prepress phase. This process increasingly calls for a Portable Document Format (PDF) workflow environment with output provided by digital printing. Web-to-print is targeted toward commercial users or to the general public, and both groups may access public or private online storefronts or catalogues offered by print houses. Within these storefronts, customers can choose pre-designed templates where they can alter the typeface, copy, images, and layout within a template, or approve a template layout and design that has been created by another person. While most Web-to-print applications allow clients to customize pre-designed templates it also frequently possible for clients to upload their own unique content for automated print production. When a digital press is used for the final output, the template usually is transformed into a PDF file that serves as the ‘master plate’ for the digital press. In more traditional printing processes, like offset printing, the template is used to create a plate or plates that are used to produce the final printed product. Materials produced by a Web-to-print process include business cards, brochures, and stationery, among other printed matter, that can be printed in full color or in black and white on various papers and on various presses. 

Search engine placement and optimization is not just a smart thing to do, but a necessity in today's website promotions. We have been consulting large and small businesses with search engine positioning service. 

You've spent a lot of time and money to build your online presence. You are wasting the investment by not marketing it. Even if you have built it to give your local customers for information about your business. Don't you want the other customers to find you as well ? 

We specializes in search engine placement and optimization. We have the tools and knowledge you can rely on to be sure you get where you want to be. Our search engine placement service will submit your site to major search engines, getting your company the exposure you need. Nobody could assure your site to be placed in the first position, but we will do our level best to keep it on the top. 

Our staff works with you to help you through the optimization of your web pages to get the most out of your search engine submissions. We have a team of professionals working together to make your site work for you. Through the use of properly used meta tags and keywords used to work for your industry, we have a proven track record of placing our clients towards the top of the major search engines in a short amount of time.